12/31/25 04:17:00
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12/31 16:15 CST Lions-Vikings Christmas game on Netflix sets NFL streaming
record, averaging 27.5M viewers
Lions-Vikings Christmas game on Netflix sets NFL streaming record, averaging
27.5M viewers
LOS ANGELES (AP) --- Two of the NFL's three Christmas Day games set viewership
records.
The Detroit Lions-Minnesota Vikings late afternoon game on Netflix became the
most-streamed NFL game in U.S. history and the Denver Broncos-Kansas City
Chiefs night game set a record for Amazon Prime Video.
The Vikings' 23-10 victory over the Lions averaged 27.5 million U.S. viewers,
according to Nielsen. The audience peaked at over 30 million. That surpasses
the 27.2 million average for last year's Christmas game on Netflix between the
Baltimore Ravens and Houston Texas, which was also in the late afternoon slot.
The Broncos' 20-13 win over the Chiefs had a 21.06 million average on Prime
Video, breaking the network's 19.39 million mark for most-watched "Thursday
Night Football" game in the four seasons it has had the package. The audience
peaked at 22.9 million during the second quarter.
The first game between the Dallas Cowboys and Washington Commanders averaged
19.9 million. The Cowboys' 30-23 win was sharply down from the 25.8 million
that tuned in for last year's early afternoon contest between the Chiefs and
Pittsburgh Steelers.
Figures for the three games also include local market viewing on broadcast
stations and viewing on NFL+ via mobile or web viewing.
Netflix and Nielsen said Snoop's Holiday Halftime Party --- which occurred at
halftime of the Lions-Vikings game --- averaged 29 million.
The two Christmas games on Netflix were streamed globally, with viewers from
over 200 countries and territories watching at least one of the games. The
Cowboys-Commanders game had a global average of 22.4 million while
Lions-Vikings had 30.5 million.
Netflix said its "NFL Christmas Gameday" drew more than 632 million social
impressions globally, with Snoop Dogg's halftime show garnering over 100
million impressions. Snoop was the number one trend socially in the U.S. along
with Andrea Bocelli, Lainey Wilson and Duck Hodges.
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AP NFL: https://apnews.com/hub/nfl
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